It is time, once again, for another round of “Marketing Recommends,” in which the FGIA Marketing Department shares what we are getting out of the world of entertainment, design and marketing – of course. The three of us have curated several tools and resources from which we’ve gained insight – plus some fun stuff, too. Take a look at our recommendations for this spring and see what you can bring back to your own team.Lori Benshoof, Web and Online Technology SpecialistFavorite PodcastI love to listen...

The FGIA summer event has a new format in 2025! As part of FGIA’s objective focused on delivering purposeful and valued events, the Summer Conference will be transitioned into a fully virtual event. However, this new format for the summer event will not simply transfer the in-person conference structure to an online experience. Instead, it will be entirely different and will focus on delivering high-value information through speakers, industry reports and presentations. During this event, participants will hear the latest updates and news from various...

It has been a particularly long winter, with snow days approaching the double digits here in the Mid Ohio Valley where I live, but there is light at the end of the tunnel! And, as is the case each spring, with warmer weather comes this reminder to parents: Screens are meant to keep bugs out, not to keep kids in. This is just one of many pieces of advice offered by the Window Safety Task Force. This industry group takes the time each year to...

Will you be in Orlando for the FGIA Annual Conference? Even if you can’t be on site, FGIA’s social media presence makes it easy to keep up with highlights in real time. The Annual Conference is our biggest event each year, and it’s when we get the chance to recognize our members for their contributions, their tenure with the organization and more. Here are four things to watch for on social media during the event, taking place February 17-20.Tenure Awards: Many FGIA members are celebrating...

The start of a new year is a great time to reassess goals and strategies, whether that means personally or professionally. Plus, it is a convenient time during which to take stock of what worked – and what didn’t – so we can make plans for the coming weeks and months. Below are my three New Year’s resolutions for FGIA’s social media channels for 2025, which include planning ahead, exploring new (or new to you) platforms and making good use of the existing tools and...

Over the course of 2024, I have come to have a better appreciation for one of the oldest social media platforms out there: LinkedIn. As much as I love Instagram and how much I used to love Twitter (now “X”), I can see that LinkedIn is truly where those in the industry live online.LinkedIn is where I can get my latest industry news in one convenient feed. The reason I can do that is because I follow several industry media outlets on LinkedIn, many of...

This blog post originally ran in December 2023. It has been updated.The end of the year is a great time to prepare for the new one, whether that means getting together your editorial calendars or mapping out plans for how you hope to reach your next set of goals. It is also an ideal time to look back on what you did for the last 12 months to see what worked and what didn’t – and where you might choose to focus your energies. This...

It was a big deal when Facebook bought Instagram in 2012, and the social media landscape hasn’t been the same since. The company broke further ground in 2016 with the advent of Instagram Stories, the answer to what was then dominating the disappearing video platform: Snapchat. Facebook, now Meta, has come out swinging at its other competitors, as well. Last year, Meta launched Threads, the text-based app that looks an awful lot like X (formerly Twitter). Today, with these three different but connected platforms, Meta...

GlassBuild is almost here! The largest event for the glass, window and door industries in North America is taking place September 30-October 2 in Dallas, TX. While GlassBuild American is known for being the place to hear about new technologies and products first, it is also a great place to make connections within the industry. Here are some tips for how to make the most of the networking you’ll be doing at the show.Before you get to the show, you can lay some groundwork for...

If your company will be represented at the upcoming FGIA Fall Conference, you should know about some extra ways you can get your name out before, during and after the event. The FGIA Events team does a great job of opening opportunities for sponsorship and next-level involvement, and the FGIA Marketing team is here to help you promote that extra step. Read on for three ways you can act now to make sure your company is front and center at the Fall Conference, and how...