Here on Socially Speaking, we talk a lot about different social media platforms, how they can best be used and what’s changing with them at any given moment. But what tends to stay the same is that your content, no matter which platform it is featured on, needs to be interesting and relevant to your followers. Most individuals use personal social media accounts to share their proudest moments and accomplishments, and while you as a company can do that as well, it is important to...

We had a wonderful event in our 2021 FGIA Virtual Summer Conference, and we are so thankful our members enjoyed our speakers and work sessions. The FGIA team has worked diligently to continue to refine the virtual experience with meaningful content. That said, we are very much looking forward to our next event, because it will be the first opportunity we will have to be together in person in a year and a half.The 2021 FGIA Fall Conference October 18-21 will be a hybrid event,...

FGIA members know a large benefit to membership is being able to have a say in the development and updating of industry standards and documents. Throughout our history of industry leadership, FGIA has become recognized for the development of comprehensive standards that provide third-party validation of product performance and quality. We also continue to develop specifications, test methods and technical information reports. In short, we are committed to quality. To promote and ensure the highest standards, we are involved in a multitude of activities that...

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

The FGIA team is excited to share that registration is now open for our 2021 Virtual Summer Conference, which will be held June 22-24! Maybe even more exciting than that is that this is the last fully-virtual event on the FGIA conference calendar! And, once again, we have a great line-up of speakers and topics to share.I’m anxious to hear keynote speaker Ken Gronbach (KGC Direct) explore the fascinating realm of demography and how counting people allows for accurately forecasting future markets to prepare companies...

Members in FGIA leadership roles didn’t automatically start out there right away. They identified areas of interest within the Association, joined relevant committees and became emboldened by their successes on the committee and task group level. That is when they decided to take their involvement even further by becoming a leader within FGIA.As we’ve discussed before on the Member Edge blog, FGIA leadership roles matter: FGIA standards are developed in response to the needs of our member companies to solve critical issues in the industry....

Happy spring! It is time for another round of Marketing Recommends, the occasional Socially Speaking feature in which the FGIA Marketing department’s members share what they have been reading, watching and enjoying – marketing-related or otherwise. This time, we’re focused on some trends in design, email marketing and some social media news making waves.Angela Dickson, Marketing and Communications DirectorDesigning a Beautiful Email and LifeA few weeks ago, I attended a webinar sponsored by the American Marketing Association that focused on interesting and engaging email experiences....

As we move into warmer weather, interest in remodeling projects and window replacement increases among homeowners. With proper installation being such a critical component of realizing the full benefits of high-performing fenestration products, offering installation services performed by a qualified installer – evidenced by a third-party professional certification – adds value to your bid and allows your customers to be confident in the knowledge and expertise of your team.FGIA is proud to offer InstallationMasters® which has been available to the industry since the late 1990s....

The International Codes Council (ICC) Group A Committee Action Hearings (CAH) now underway are making history - not because of the proposals themselves but instead because these hearings are taking place virtually, due to COVID-19 pandemic travel restrictions.Code Hearings in a Virtual WorldHow exactly do building code hearings take place online? Through the wonders of technology, participants are able to virtually testify for or against building code changes or proposed modifications to them in ICC’s Group A cycle via Zoom rooms.Some of ICC’s committee members...

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...