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How to Plan a Weeklong Social Media Campaign

Does your company want to roll out a new product or service? You can use social media to help launch that, with a weeklong online campaign. FGIA does this each year during Window Safety Week, an important annual industry initiative. Companies like PGT use it to promote their tips about hurricane protection and preparedness each June during the start of hurricane season. Creating a campaign around a single issue or product takes some work up front, but it can be satisfying to watch that upfront...

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Preview the FGIA Virtual Summer Conference Schedule

Have you seen the preliminary schedule for the 2022 Fenestration and Glazing Industry Alliance (FGIA) Virtual Summer Conference? It’s now available, with a final schedule expected by May 11. Register today for company-wide access to the FGIA Virtual Summer Conference, taking place June 6-9. Tier 1 early bird registration rates are available until May 11.As always, the meeting schedule will continue to address association business and committee work but with additional focus on Canadian issues. Plus, members can expect to hear firsthand about the results...

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Research Studies Correlation between Wind, Wind-Driven Rain and Future of Building Design

Research now underway at the University of Florida, together with Cornell University in New York, is laying the foundation to better understand the relationship between wind and wind-driven rain and their impacts on buildings. The study could pave the way for better understanding the effects of wind-driven rain on structures in Florida and surrounding states, which will be beneficial for FGIA Southeast Region members and many others. Later phases of this research could extend that insight across the U.S.Informing Better DesignFunded by the Florida Building...

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What’s New with Twitter This Spring?

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

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Empower Your Employees with Window Safety Knowledge

It is finally spring! I hope you have been enjoying the warmer weather outdoors as much as my family has. As always, with higher temperatures comes the challenge of ensuring the practice of good window safety. Companies that manufacture fenestration and glazing products for residential or commercial markets can benefit from having window safety knowledge on hand – being proactive and informed shows your customers you care about their wellbeing and that of their families. Read on for why your company should take up the cause...

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Teaching Kids (and Parents) about Window Safety

As a parent, it can be hard to talk to your kids about certain subjects. You don’t want to talk down to them, but you don’t want the language to be too complicated either. We’ve got you covered for at least one tough topic – keeping kids safe around windows. There are several resources available from the Window Safety Task Force (WSTF) to make this easier. Here are the steps I practiced with my own kids (and fellow parents), and I hope you will, too.Color...

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Schedule Social Media Posts Now for Window Safety Week April 3-9

As I write this, it is snowing outside my window in the Mid Ohio Valley. It’s March, which means it is still technically winter, but we can see warmer weather on the horizon. As spring arrives, it is an important reminder to keep an eye on young children near open windows, which can be dangerous if they are not properly supervised. Luckily, the Window Safety Task Force shares resources and tips each spring to commemorate Window Safety Week, the first full week of April each...

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Five Tips for Hosting Hybrid Events like the 2022 FGIA Annual Conference

In October, FGIA learned a lot from hosting the 2021 FGIA Hybrid Fall Conference in Phoenix, AZ – our first ever hybrid event. Offering in-person and virtual formats concurrently was a challenge, but we were proud to be able to offer an array of content options for two different audiences based on both their comfort levels and their companies’ willingness to allow travel. We will be reprising these roles next week at the 2022 FGIA Hybrid Annual Conference in Amelia Island, FL. In preparation for...

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Top Glass Plans Star-Studded Program for 2022 In-Person Event

Top Glass organizers are excited to announce the show will take place live and in person April 20 at the International Centre in Mississauga, Ont., Canada, after two years of online shows in 2020 and 2021. Maybe more exciting than going live again is the incredible lineup of presenters we have – the stars really aligned this year to bring out some big, recognizable names, including Tony Clement, Max Perilstein, David Heska and David Schwieterman. And don’t forget, Top Glass presentations are recognized as qualifying...

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Share Your Company’s Love for Your Community on Social Media

This Valentines Day, FGIA is loving all the charitable work its members are doing in their local communities. If it feels strange to brag about your good deeds on social media, reframe that narrative: Consider it your chance to show your company’s commitment to improving the well-being of others and a way to challenge your competitors to step up and do the same. I scoped out social media to see what FGIA members have been up to lately in their efforts to not only meet...

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